By clicking the 'View Statistics' button on the left hand side, you will find all your most important information. The results listed are for the current active time frame. The time frame for these results can be altered by clicking on the 'Settings' button on the right. Once you have opened this box simply change the reference 'Time frame' to the option you desire, click 'next' followed by 'close'.
Affiliate explained from dark blue
Your Stats
When you first log in to Dark Blue you will view your 'Current Statistical Overview', 'Current Earnings' and DarkBlue 'News'.
Earnt: This row will show you the total amount of money you have earned in the current time frame.
Impressions: This row will show you the total number of impression all of you banners (and different web sites where applicable) have generated.
Clicks: This row will show you the total number of unique click throughs all of you banners (and different web sites where applicable) have generated.
Leads: This row shows you (where applicable) the total number of leads you site/s have generated. Some advertisers will not track leads so please refer to each advertisers affiliate programs details for more information. For example the Battle Trolls affiliate program will track 'leads' as the total number of of visitors you have sent to their site that have signed up to play for free. This is important information as free sign ups will often upgrade to a paying account and you will be paid your commission.
Sales: One of the most important statistic because ultimately, the more sales you make the more commission you will be paid. Sales are measured in units so this statistic while giving you a general idea of your current standing does not tell you how much commission you have earned.
EPC: Stands for Earnings Per Clicks. This statistic will let you know what the quality of the traffic going to the advertiser is like. EPC will give you a guide as to how much money you can expect to make per clicks.
CTR: Stands for Click Through Rate. The click through rate is expressed as a percentage and is calculated by dividing the total number of clicks by the total number of banner impressions. The CTR is a vital statistic for calculating the effectiveness of a particular banner, link or pop up. After running a variety of banners for a few days or weeks you will be able to increase the use of particular banners that perform well.
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Your Sites Breakdown
This section is mostly of use to affiliates with multiple sites. The site names are the name/s you entered when each particular site was added.
If you would like to add a new site simply select 'Site Manager' from the menu on the right hand side of the site. Select the 'Add a new site' option and click 'next'. Proceed to enter the site title and exact url, click 'next' and the new site will be uploaded.
The Status of the site can be either 'active', 'disabled' or 'deleted'. Having your site set as 'disabled' will mean you will receive no stats or commissions from this particular site. If you are unable to return your sites status to active it may have been altered by the advertiser. If this is the case you will either need to contact the advertiser or the customer care team at Dark Blue to find out the reason why.
The 'earnt' row will tell you how much each of your sites has contributed to your total revenue. And again, the impressions are the running totals for each particular site.
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Quick Report
To build a quick report of the stats for each of the sites, simply click on the site title and you will be presented with an overview and breakdown of that particular site.
The first number you will see on each page is the unique banner code. This code is used in the tracking so that you can see which particular banner is performing the best for you. The item name is the title give to the particular creative by the advertisers.
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